7Search.com
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1 2 3 4 |
###AFFID### Affiliate ID (site source of visitor) ###KEYWORD### Bidded keyword ###RID### Affiliate website ID (affiliates may have multiple websites) |
50onRed (Intext)
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1 2 3 4 5 6 7 8 |
{click_id} Unique ID of the click/impression {bid} Cost (CPC) {keyword} Bidded keyword {keyword_id} Unique ID of the bidded keyword {creative_id} Unique ID of the ad creative {campaign_id} Unique ID of the campaign {country} Country name |
Supplemental training for 50onRed can be found at http://www.affplaybook.com/forum/sho…ed-Pop-Traffic
50onRed (Pops)
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{channel} Selected targetted channel (pops only) {click_id} Unique ID of the click/impression {bid} Cost (CPC) {target} Target {domain} Target domain URL {domain_id} Unique ID of the target domain {campaign_id} Unique ID of the campaign {country} Country name |
50onRed (Search)
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1 2 3 4 5 6 7 8 9 |
{click_id} Unique ID of the click/impression {bid} Cost (CPC) {keyword} Bidded keyword {keyword_id} Unique ID of the bidded keyword {adgroup_id} Unique ID of the ad group {ad_id} Unique ID of the ad {campaign_id} Unique ID of the campaign {country} Country name |
AdamoAds
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{ad_id} Unique ID of the ad {bid} The real-time bid amount {campaign_id} Unique ID of the campaign {country} Country name of the visitor {hostname} Host name of the traffic source {timestamp} Timestamp of visitor (cache-breaker) |
AdBucks.com
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1 2 3 4 5 6 7 8 9 10 |
{bannertag} Auto-genrated tag for banner ad {campaigntag} Campaign tag {height} Tag for the height of the ad spot (pixels) {month} Tag for the current month {site} Tag for the site where the ad is displayed {size} Tag for the height x width of the ad spot (pixels) {spottag} Tag for the page location where the ad is displayed {width} Tag for the width of the ad spot (pixels) {year} Tag for the current year |
AdCash.com
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1 2 3 4 5 6 7 |
[campaign] Unique ID of the campaign [clickid] Unique ID of the click/impression [country] Country ID of the visitor [lang] Language of the visitor browser [time] Time in seconds (cache buster) [zone] Site ID of the target that sent the visitor |
AdEngage.com
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${site} Site ID ${zone} Zone ID ${country} ISO2 country code of visitor ${image} Image ID ${ad} Unique ID of the ad group ${type} Ad type ${mobile} Mobile traffic yes/no (displays as 0 or 1) |
Adivity.com
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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 |
{APP_ID} Numeric ID (for Apple) or bundle name (for Google) {APP_NAME} App name that received the click {CAMPAIGN} Campaign name {CARRIER_NAME} Carrier name of visitor's device {CONVERSION_ID} Unique ID of the click {COUNTRY_CODE} Country code of the visitor {COUNTRY_NAME} Country name of the visitor {CREATIVE} Creative name of the ad {DEVICE_ID} Unique device ID of the visitor {DEVICE_OS_NAME} Operating system of the visitor {DEVICE_PLATFORM_ID} Platform specific ID of the vistor's device {EXCHANGE_NAME} Exchange name that received the click {GPS_LAT} Latitude cordinates of the visitor's device {GPS_LON} Longitude cordinates of the visitor's device {MANUFACTURER_NAME} Manufacturer of the visitor's device {MODEL_NAME} Model of the visitor's device {STATE_NAME} State name of the visitor {TIMESTAMP} Timestamp of the click {USER_IP} IP address of the visitor |
Admoda.com
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1 2 3 4 5 6 7 |
%adid% Unique ID of the ad %campaignid% Unique ID of the campaign %clickid% Unique ID of the click %cpc% Cost of the click (GBP) %cpc-usd% Estimated cost of the click (USD) %zoneid% Publisher zone ID that generated the click |
AdOnNetwork.com
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PARTNERID Partner ID that generated the view ${referurl}$ Referral URL (domain/string) of the view |
Advertise.com
|
1 2 3 4 5 6 |
<> Passes postback token <> Unique ID of the publisher (includes sub-partners for optimization) <> Cost per click/impression <> Acutal searched keyword/phrase of visitor <> Bidded keyword |
AdWill.co
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1 2 |
{CLICKID} Unique ID of the click/impression |
AdXpansion.com
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1 2 3 4 |
{country} Country of the visitor {keyword} Bidded keyword {zone} Zone of the target |
Affinity.com
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1 2 |
{tsid} Traffic source ID of the publisher who sent the visito |
AirPush.com
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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 |
%guid% Unique ID of the click/impression (auto-generated) %carrier% Carrier name %d% IMEI (MD5 encrypted) %device% Phone (device) model %manufacturer% Phone (device) manufacturer name %campaignid% Unique ID of the campaign %creativeid% Unique ID of the creative %ip% IP address of the device %pubid% Unique advertiser ID or app developer %dapp% Unique ID of the app %city% City name %state% State name %androidid% Android device ID %framework% OS version of the device |
Avazu.com
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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 |
{ad_size} Width and height of the ad {appstore_url} App store URL for an installed app {bundle_id} Application bundle or package name - intended to be a unique ID across exchanges {campaign_id} Unique ID for the campaign {campaign_name} Name of the campaign {carrier} Carrier name {category} IAB category of site or app {country} Country of visitor {creative_id} Unique ID for the creative {datetime} Date and time of RTB auction {device_model} Model of the device {device_vendor} Device vendor {exchange} Name of RTB exchange {gps} GPS coordinates {ip} IP address of visitor {md5_did} MD5 hashed device ID (e.g. IMEI, MEID, or ESN) {md5_dpid} MD5 hashed platform-specific ID (e.g. Android ID or UDID for iOS) {media} App or site {os_version} Device operating system version {os} Device operating system {publisher_id} ID of the publisher (seller) {publisher_name} Name of the publisher {sha1_did} SHA1 hashed device ID (e.g. IMEI, MEID, or ESN) {sha1_dpid} SHA1 hashed platform-specific ID (e.g. Android ID or UDID for iOS) {site_url} Domain of the site {source_id} ID of the site or app that the ad is being served on {source_name} Name for the site or app the ad is served on {subid} Unique ID of the click/impression {timestamp} UNIX timestamp of RTB auction {ua} Device user agent |
Bing.com
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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 |
{AdGroupId} Adgroup ID that triggered the ad {AdId} Ad ID of the displayed ad {BidMatchType} Match type of the bid (e=bidded exact p=bidded phrase b=bidded broad c=bidded content) {CampaignId} Campaign ID that triggered the ad {Device} Device type of where the click came from m=mobile t=table device c=desktop or laptop computer) {IfContent:string} The string text (that you define) to the right of the colon if the ad is displayed on the content network {IfMobile:string} The string text (that you define) to the right of the colon if the ad is displayed on a mobile device {IfNative:string} The string text (that you define) to the right of the colon will be substituted into the URL if the ad is displayed as a native ad {IfSearch:string} The string text (that you define) to the right of the colon if the ad is displayed on the search network {MatchType} Match type that triggered the ad (e=exact p=phrase b=broad c=content) {OrderItemId} Keyword ID that triggered the display of the ad {ProductId} ID of the product that triggered the ad (Bing merchant center for product ads only) {QueryString} Search query text that the visitor entered {TargetId} Target ID of the keyword ("kwd") or remarketing list ("aud") that triggered the ad |
BuzzCity.com
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{clickcode} Unique ID of the click/impression {pubid} Unique ID for the publisher {random} Substitutes a randomly generated value for the click {timestamp} Substitutes a unix time value associated with the click |
ClickPapa.com
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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 |
{BANNER_ID} Numerical ID of the banner {CAMP_ID} Numerical ID of the campaign {CARRIER_ID} ID of the mobile carrier {CLICK_ID} Unique ID for a click {COST} Cost of the click/impression in CPV {COUNTRY} ISO3 country code {IMAGEID} Numerical ID you set for the creative {IMAGELABEL} Label you set for the creative {IMAGENAME} Name you set for the creative {KEYWORD} Matched keywords in your campaign, separated by commas {LABEL} Same as {IMAGELABEL} {OS} Operating system targeted in short form {PLATFORM} Device platform the traffic came from - ( MOBILE/TABLET/DESKTOP/IPTV etc.) {PUB_ID} Publisher ID {RANDOM} A random number for cache busting {RESOLUTION} Screen resolution in a format like 1280x760 {UNIXTIME} Current unix time in EPOCH {WIFI} Wifi traffic indicator (should be 1 if the user is not on a 3G/LTE or any kind of cellular network) {ZONE_ID} ID of the ad spot of the publisher |
Content.ad
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[adid] ID of the ad creative the visitor clicked on [cid] Campaign ID [did] Domain ID (site which the visitor came from) |
Decisive.is
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{{{ad_id}}} Unique ID of the ad {{{ad_name}}} Name of the campaign {{{app}}} Name of the app {{{bidhash}}} Unique ID of the click/impression {{{carrier}}} Carrier name {{{category}}} IAB category of site or app {{{country}}} Country name of the visitor {{{creative_id}}} Unique ID of the ad creative {{{device}}} Device name of the visitor {{{idfa}}} iOS user IDFA {{{ip}}} IP address of the visitor {{{media}}} Media type (site or app) {{{os}}} Operating system of the device {{{os_version}}} Operating system version of the device {{{placement}}} Name of site or app where ad is displayed {{{site}}} Name of the site {{{subcategory}}} IAB subcategory of the site or app {{{ua}}} User agent |
DirectCPV.com
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$esc.url($matched.categoryName) Matched category target $esc.url($matched.url) Actual matched URL of the target $esc.url($query.keyword) Keyword that triggered the ad creative $esc.url($query.url) Target URL ${query.trafficProvider.key} Traffic source that carried the traffic provider |
DNTX.com
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1 2 3 4 5 6 7 |
[carrier] Carrier code of the visitor [country] Country code of the visitor [cpc] Cost per click (CPC) [match] Keywords or category match [mob_pf] Mobile platform [sourceid] Unique ID of a single domain or source |
DoublePimp.com
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1 2 3 4 5 6 7 8 9 10 11 12 |
{bid} Bid (Cost) {browser} Browser of the visitor {campaignName} Campaign name {city} City name of the visitor {countryCode} Country code of the visitor {pageurl} URL of the page that sent the visit {placementId} Placement ID of the site target {placementName} Placement name of the site target {randomvar} Random variable {resolution} Resolution of the visitor's device {siteName} Site name |
Edomz.com
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{keywords} Bidded keyword {sid} Site ID {subid} Sub ID |
Ero-Advertising.com
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1 2 3 4 5 6 7 8 |
[adid] Unique ID of the ad creative [campaignid] Unique ID of the campaign [country] Country name of the visitor [domainid] Domain ID [timestamp] The time the visitor was redirected [tracking] Unique ID of the click/impression [spaceid] Unique ID of the ad space |
ExoClick.com
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1 2 3 4 5 6 7 8 9 10 11 12 |
{campaign_id} Unique ID of the campaign {category_id} Category ID {conversions_tracking} Unique ID of the click/impression {cost} Cost of the click/impression {country} Country code of the visitor {format} Format {site_id} ID of the site that displayed the ad {src_hostname} Name of the source domain {time} Timesamp of the visit {variation_id} Variation ID of the creative or landing page {zone_id} Zone ID of the ad |
Go2Mobi.com
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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 |
{agent} Device user agent {campaign} Unique ID of the campaign {cc} Country code of visitor {city} Carrier region of visitor {clickid} Unique ID of the click/impression {country} Carrier country of visitor {crid} Creative ID {device_model} Device model {device_vendor} Device make {imp} Impression dimensions (width x height) {ip} IP address of visitor {isp} Carrier name of visitor {lat} GPS coordinates (latitude) {lon} GPS coordinates (longitude) {os} Device operating system {os_verion} Device operating system version {plid} Exchange placement ID {pln} Exchange placement time {referrer} HTTP referrer URL (if applicable) {referrer_domain} HTTP referrer domain (if applicable) {region} Carrier region of visitor {ua_hash} Device user agent SHA1 hash {uid} User identier (includes TYPE prefix) {uid_deviceid} User identier (DOES NOT INCLUDE TYPE prefix) {uid_type} User identier TYPE Prefix {xip} Proxied IP address of visitor {year} Device year of release |
Google AdWords
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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 |
{adid} Unique ID of the ad {adposition} Ad position {campid} Campaign ID {creative} Ad creative {device} Device type {devicemodel} Device model (mobile or tablet) {ifcontent:display} Did the click come from display network {ifcontent:mobile} Did the click come from a mobile device {ifsearch:search} Did the click come from search {keyword} Bidded keyword {matchtype} Bidded keyword match type {network} Network type (search or display) {placement} Website placement for display network {target} Category placement for display network |
InMobi.com
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1 2 3 |
{campid} Campaign ID {creaid} Creative ad ID |
JuicyAds.com
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1 2 3 4 5 6 7 8 9 10 11 12 |
{dynamicCMP} Mobile campaign ID (mobile & pop under campaigns only) {dynamicCON} Connection type - wifi or carrier (mobile & pop under campaigns only) {dynamicDATE} Date of the transaction {dynamicDOS} Device operating system of the visitor (mobile & pop under campaigns only) {dynamicDTY} Device type of visitor (mobile & pop under campaigns only) {dynamicGEO} Country code of visitor {dynamicHOUR} Hour of the transaction {dynamicIMG} Campaign image number (not available for mobile & pop unders) {dynamicPUB} Publisher ID (mobile & pop under campaigns only) {dynamicSITE} Site ID of where the ad was displayed {dynamicZNE} AdZone ID of where the ad was displayed (not available for mobile & pop unders) |
LeadBolt.com
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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 |
[AD_GROUP_ID] Unique ID of the ad group [AD_ID] Unique ID of the ad [CAMP_ID] Unique ID of the campaign [CAT_ID] Category ID [CLK_ID] Unique ID of the click/impression [DEVICE_ID] Device ID of the visitor [DEVICE_ID_ANY] Device identifier [DEVICE_ID_MD5] Device identifier (MD5 hashed format only) [DEVICE_ID_SHA1] Device identifier (SHA1 hashed format only) [DEVICE_AD_ID] Device advertising identifier (raw format only) [DEVICE_AD_ID_ANY] Device advertising identifier (raw and hashed formats) [DEVICE_AD_ID_MD5] Device advertising identifier (MD5 hashed format only) [DEVICE_AD_ID_SHA1] Device advertising identifier (SHA1 hashed format only) [PLATFORM] Platform ID of the visitor [PUB_ID] Publisher ID as a sub publisher [SECRET_KEY] Secret key [TRACK_ID] Track ID |
LeadImpact.com
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1 2 3 4 |
%KEYWORD% Bidded keyword that sent the visitor Supplemental training for LeadImpact can be found at http://www.affplaybook.com/forum/sho...on-Lead-Impact |
MediaTraffic.com
|
1 2 |
target_passthrough Bidded keyword |
MGID.com
|
1 2 3 |
{teaser_id} Ad ID of the click {widget_id} Publisher ID that sent the click |
MillennialMedia.com
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1 2 3 4 5 6 7 |
{goalid} Goal ID [:_jv_aaid:][:_jv_uaid:] Device ID of the visitor [:_jv_acid:] Ad creative [:_jv_apid:] Placement ID [:_jv_uip:] IP address of the visitor [:_jv_urid:] Unique ID of the click/impression |
MobFox.com
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1 2 3 4 5 6 7 8 9 10 11 |
MFOXADID Unique ID of the ad MFOXAGID Unique ID of the ad group MFOXCAID Unique ID of the campaign MFOXCLICKID Unique ID of the click/impression MFOXGAID Android Advertiser ID MFOXIFA iOS Advertiser ID MFOXPUBID Unique ID of the publisher MFOXUDID Device ID of the visitor MFOXTSTAMP Time stamp of the visitor ad click RANDOMNR Returns a random number (1-50000) |
MobiCow.com
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1 2 3 4 5 6 |
{MOBI_CARRIER} Mobile carrier of visitor {MOBI_DEVICE} Device model of visitor {MOBI_SITE} Site ID {MOBI_TRACKING_ID} Unique ID of the click/impression {MOBI_VENDOR} Device Vendor of visitor |
Mojiva.com
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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 |
%COUNTRYCODE% Replace with a country code extracted from ad call %CPID% Replace with a unique ID of the ad %DEVICEHEIGHT% Replace with the device screen height %DEVICEWIDTH% Replace with the device screen width %DID% Replace with domain (site) ID where the ad impression occurred %DMA% Replace with dma (metro) code as entered in the ad call using parameter "dma" %ELINK% Replace with an encoded link for tracking the click back to the destination URL %HEIGHT% Replace with max image height based on UA passed in the ad call %LATITUDE% Replace with the latitude value of the user device (either passed in the ad call or auto detected by IP) %LINK% Replace with a link (wrap URL) for tracking the click back to the destination URL %LINK%?redir= Replace with a link (wrap URL) for tracking the click back to the destination URL while redirecting to the URL provided by the advertiser %LONGITUDE% Replace with the longitude value of the user device (either passed in the ad call or auto detected by IP) %PHONE_BRAND% Replace with the corresponding phone brand name from WURFL %PHONE_MODEL% Replace with the corresponding phone model name from WURFL %RANDOM% Replace with a random number %REFURL% Encoded URL of web page where the ad impression occured %REGIONCODE% Replace with a region code (a state code in case of US) %SID% Impression ID is passed through the landing page %TIMESTAMP% Replace with the Unix timestamp %TRACKURL% Replace with a link for tracking impressions %UID% Unique ID of the visitor %VAR_androidid% Android ID (if passed in by publisher) 2%VAR_idfa% IDFA iOS6+ identifierForAdvertising (if passed in by publisher) 2%VAR_macaddress% MAC Address (if passed in by publisher) 2%VAR_openudid% OpenUDID (if passed in by publisher) 2%VAR_secureudid% SecureUDID (if passed in by publisher) 2%WIDTH% Replace with max image width based on UA passed in the ad call 2%ZIP% Replace with zip code as entered in the ad call |
MyLikes.com
|
1 2 |
MLPUBID Publisher ID that sent the visitor |
OutBrain.com
|
1 2 3 4 5 6 |
{{ad_id}} ID of the ad {{ad_title}} Title of the ad {{doc_title}} Doc title {{origsrcid}} Publisher ID of the target site {{time_stamp}} Time stamp of the click |
PlugRush.com
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1 2 3 4 5 6 7 8 9 10 |
{$ad_id} Unique ID of the ad {$ad_ref} Internal ad reference (PlugTraffic only) {$campaign_id} Unique ID of the campaign {$category} Category of the traffic source/website {$cc} Country code {$domain} Domain of the traffic source/website {$id} Unique ID of the traffic source/website {$mobile_os} Operating system of the visitor {$trafficsource} Type of traffic source (blog,tgp,tube, etc.) |
POF.com
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1 2 3 4 5 6 7 |
{age:} Age of the visitor {city:} City name of the visitor {clickid} Unique ID of the click {creativeid:} Creative banner ID {gender:} Gender of the visitor (male or female) {state:} State name of the visitor |
PopAds.net
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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 |
[BID] Price of the impression [BROWSERID] ID of the visitor browser [BROWSERNAME] Name of the visitor browser [CAMPAIGNID] ID of the campaign [CAMPAIGNNAME] Campaign name [CATEGORYID] ID of the category website target [CATEGORYNAME] Category name of website target [COUNTRY] Country of the visitor [DEVICEID] ID of the visitor device [DEVICENAME] Device name of the visitor [FORMFACTORID] ID of the form factor [FORMFACTORNAME] Form factor name [IMPRESSIONID] Unique ID of the ad impression [ISPID] ID of the ISP of visitor [ISPNAME] Name of the ISP of visitor [OSID] Id of the operating system of visitor [OSNAME] Operating system of visitor [QUALITY] Quality score of the website which triggered the ad impression [SCREENRESOLUTION] Detected screen resolution of the visitor [WEBSITEID] ID of the website that triggered the ad |
PopCash.net
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%category% Category name (movies, streaming, etc.) %cc% Country code of the visitor %operatingsystem% Operating system of the visitor %siteid% Publisher site ID |
PopVertising.com
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1 2 3 4 5 6 7 8 9 10 11 |
-bid- Bid cost of the click/impression -browser- Browser of the visitor -catid- Category ID -catname- Category name -country- Country name of the visitor -device- Device type of the visitor _i_ Unique ID of the source -ispid- ISPID -ispn- ISPN -source- Source name |
PropellerAds.com
|
1 2 3 4 |
{bannerid} Banner creative ID {campaignid} Campaign ID {zoneid} Zone placement ID |
PropelMedia.com AKA TrafficVance
|
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 |
# Campaign, Creative and Keyword info {campaignID} {creativeID} {keywordID} {keyword} # Click event info {token} - unique ID of the click {fullReferrerlink} - the referrer url of the click - where your ad shown on {rootDomainReferrer} - the root URL that your ad was shown on. {sourceToken} - traffic source subid that your ad was shown on. {timestamp} - the exact time an impression or click is served. {bid} - actual bid cost (cpc) {clickStatus} - Used to identify if an impression or click was a charged bid. Bot or fraud is not going to be charged. # User geo info {citystate} - city, state format (i.e. Irvine, CA). {city} - eg. Irvine {statelong} - eg. California {state} - eg. CA {ipaddress} - Used to pass back the user’s IP address for every impression CPV and/or click CPC. |
Redirect.com
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1 2 3 |
#SOURCE # Partner site ID #SUBSOURCE # Partner sub site ID's |
Reporo.com
|
1 2 |
{rcid} Conversion token (see below) |
RevContent.com
|
1 2 3 4 5 |
{adv_targets} or Targets {boost_id} or Boost campaign ID {content_id} or Content ID {widget_id} or Widget ID |
RevMob
|
1 2 3 4 5 6 7 |
%{android_id} Android ID %{app_id} Publisher app ID %{campaign_id} Unique ID of the campaign %{idfa} IDFA %{mac_address} MAC address %{mobile_id} IMEI |
SiteScout.com
|
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 |
{adId} Unique ID of the ad {app_id} App ID {appType} App Type {campaignId} Unique ID of the campaign {carrier} Carrier of the visitor {contextualIds} Comma-separated list of contextual segment ID's {device} Device of the visitor {demographicIds} Comma-separated list of data segment ID's {domain} Domain name where ad was clicked {dpid} SHA1 hashed platform-specific ID {did} SHA1 hashed device ID (IMEI when available, or else MEID or ESN) {networkId} Unique ID of the exchange {pageURL} Page URL where ad was clicked {postbackId} Unique ID of the click/impression {siteId} Unique ID of the site {uid} Represents either {dpid} or {did}, in that order of priority |
Splicky.com
|
1 2 3 4 5 6 7 8 9 10 11 12 |
(S_ADID) Unique ID of the ad (S_AD_NAME) Ad creative name (S_CAMPAIGN_NAME) Campaign name (S_CARRIER) Carrier of the visitor (S_CLICK_ID) Unique ID of the click/impression (S_DEVICE) Device model of the visitor (S_FORMAT) Ad creative format (S_OS) Operating system of the visitor (S_SOURCE) Source of the visitor (app or site) (S_TYPE) Source type (app or mobile web) (S_VENDOR) Device vendor of the visitor |
StartApp.com
|
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 |
bid_cost Cost (CPC) of your bid bid_type Campaign payment model campaign_id Unique ID of the campaign startapp_country Country of the visitor creative_id Unique ID of the creative creative_name Creative name startapp_advertising_id Google advertising ID of the visitor startapp_app_id Unique ID of the app startapp_click_id_placeholder Unique ID of the click/impression startapp_connection_type Connection type startapp_device_brand Device brand of the visitor startapp_device_model Device model of the visitor startapp_device_type Device type (mobile or tablet) of the visitor startapp_isp_name ISP/Carrier of the visitor startapp_os_version Operating system version of the visitor startapp_pub_id Unique ID of the publisher app startapp_publisher_category Publisher category user_id Android ID or IDFA of the visitor |
Taboola.com
|
1 2 3 4 5 |
{campaign} Campaign ID from advertisers side {site} Website where the ad was displayed {thumbnail} Thumbnail ID of the creative {title} Title of the ad |
TapIt.com
|
1 2 3 4 5 6 7 8 9 10 11 12 |
[adsize] Ad size of the ad [carrier] Carrier of the visitor [channel] Category [creative] Creative name [environment] Environment (app/wap) [phone_brand] Device brand of the visitor [phone_model] Device model of the visitor [platform] Operating system of the visitor [site] Site name [transaction_id] Unique ID of the click/impression [version] Operating system version of the visitor |
TrafficAvenue.net
|
1 2 3 4 5 6 7 |
{clicid} Unique ID of the click {cost} Cost of the click {country} Country of the visitor {ip} IP address of the visitor {time} Current time (UNIX timestamp) {zone} Zone ID that generated the click |
TrafficFactory.biz
|
1 2 3 4 5 6 7 8 9 10 11 12 13 |
{banner.id} Banner ad ID {banner.name} Banner ad name {banner.size} Banner ad size (width x height) {campaign.id} Campaign ID {categories} Category target {target.bid} Bid for click/impression (cost) {target.name} Target name {time.stamp} Timestamp of visit {user.browser} Browser name of the visitor {user.country} Country of the visitor {user.browser} Browser name of the visitor {user.os} Operating system of the visitor |
TrafficForce.com
|
1 2 3 4 5 6 7 8 9 10 11 12 |
{ad_id} Unique ID of the ad {CLICK_ID} Unique ID of the click/impression {campaign_id} Unique ID of the campaign {channel_id} Channel ID of where the ad is displayed {group_id} Group ID {keywords} Keywords list of what triggered the ad {site_id} Site ID of the site where ad is displayed {v_browser} Browser of the visitor {v_country} Country of the visitor {v_language} Language of the visitor {v_os} Operating system of the visitor |
TrafficHunt.com
|
1 2 3 4 5 6 7 8 9 10 |
[adspace] Ad space location [banner] Banner ad [banner_size] Banner size [camp_id] Campaign ID [carrier] Device carrier of the visitor [country] Country of the visitor [site] Site ID [txn_id] Unique ID of the click/impression [user_os] Operating system of the visitor |
TrafficJunky.com
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1 2 3 4 5 6 7 8 9 |
{AdID} Ad creative ID {BanID} Banner creative ID {BanName} Banner creative name {BidValue} Bid value {CampaignID} Campaign ID {Location} Location of the visitor {SiteName} Name of the site that triggered the ad {SpotName} Location of the ad spot |
WigetMedia.com
|
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 |
{adId} Unique ID of the ad {advertiserId} Unique ID of the advertiser {browser} Browser of the visitor (as string) {cache_buster} Random generated numbers for a unique URL so the visitor's browser cache will not be referenced {campaignGroupId} Unique ID of the campaign group {campaignId} Campaign ID {cost} Bidded CPM cost {country} Country code of the visitor {height} Height of the ad (pixels) {os} Operating system of the visitor {pid} Placement ID (where the visitor came from) {region} Region code of the visitor {transactionId} Unique ID of the click/impression {width} Width of the ad (pixels) |
Wwwpromoter.com
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%subid% — Sub ID (including any partner Sub IDs) %creativeid% — The ID belonging to this advertisement %campaignid% — The ID belonging to this campaign %advertiserid% — The ID belonging to this advertiser %countrycode% — The country code of the user as determined by our systems %browser% — The browser the user is using as determined by our systems %devicetype% — The device type of the user as determined by our systems %opsys% — The operating system of the user as determined by our systems %campaign_rate_cpm% — The effective CPM for the campaign %campaign_rate_cpv% — The effective CPV for the particular impression %random% — A random number (useful for broken sites which require cache busting) %timestamp% — A UNIX timestamp (number of seconds since January 1, 1970) %asn% — The ISP's ASN number (useful for targeting by ISP) Client Pingback URL https://creative.wwwpromoter.com/con...c=13353&a=1448 Server Pingback URL https://creative.wwwpromoter.com/con...1448&nopixel=1 |
ZeroPark.com
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{campaign_id} Campaign ID {campaign_name} Campaign name {cid} Unique ID of the click/impression {geo} Country code of visitor {keyword} Bidded keyword {long_campaign_id} Sends UUID campaign ID {match} Sends the bidded keyword of the visit (keyword campaigns only) {target} Sends the target id {target_url} Target URL (popup campaigns only) {traffic_type} Traffic type (popup or doamin) {visitor_type} Visitor type (adult or non-adult) |
Supplemental training for ZeroPark can be found at http://www.affplaybook.com/forum/sho…n-on-Zero-Park
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